{"id":7002,"date":"2020-08-10T10:22:31","date_gmt":"2020-08-10T08:22:31","guid":{"rendered":"https:\/\/www.editions-libel.fr\/maison-edition\/?post_type=product&#038;p=7002"},"modified":"2024-01-15T12:07:07","modified_gmt":"2024-01-15T11:07:07","slug":"cappiello","status":"publish","type":"product","link":"https:\/\/dev.editions-libel.fr\/2019\/boutique\/cappiello\/","title":{"rendered":"Cappiello"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]<a href=\"https:\/\/issuu.com\/libel\/docs\/leonetto_cappiello_ou_lart_publiciataire_extrait_c\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">Feuilleter un extrait<\/span><\/a><br \/>\n<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.editions-libel.fr\/maison-edition\/wp-content\/uploads\/NOTICE_LIBEL_cappiello.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Notice libraire<\/a><br \/>\n<a href=\"https:\/\/www.editions-libel.fr\/maison-edition\/wp-content\/uploads\/DP_LIBEL-CAPPIELLO_compressed.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Dossier de presse<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p><strong><span style=\"color: #ff0000;\"><b><br \/>\n<\/b><\/span>ou l&rsquo;art publicitaire <\/strong>[Collectif]<strong><br \/>\n<\/strong><\/p>\n<p class=\"p1\">Leonetto Cappiello (1875-1942) est aujourd\u2019hui reconnu comme l\u2019inventeur de l\u2019affiche moderne. Auteur de certaines de nos plus c\u00e9l\u00e8bres images publicitaires (Chocolat Klaus, Cachou Lajaunie, Chocolat Poulain, Lustucru\u2026), l\u2019artiste aux 2 000 oeuvres reste pourtant m\u00e9connu du grand public. Propos\u00e9e par la Maison Berg\u00e8s, l\u2019exposition Cappiello ou l\u2019art publicitaire vient mettre en lumi\u00e8re sa production \u2013 en lien plus sp\u00e9cifiquement avec le territoire des Alpes \u2013 et la place qu\u2019elle occupe dans l\u2019histoire des arts graphiques. L\u2019ouvrage qui l\u2019accompagne, riche d\u2019une remarquable s\u00e9lection d\u2019affiches, de dessins et maquettes pr\u00e9paratoires, entend s\u2019approcher au plus pr\u00e8s du processus cr\u00e9atif de l\u2019artiste, analysant ses techniques et ses sources d\u2019inspiration. Symbole d\u2019un d\u00e9but de si\u00e8cle qui fit de la publicit\u00e9 un art \u00e0 part enti\u00e8re, l\u2019oeuvre de Cappiello surprend par ses r\u00e9sonances avec la sc\u00e8ne graphique actuelle.<\/p>\n<p><strong><em>Ouvrage \u00e9dit\u00e9 en partenariat avec la <a href=\"https:\/\/musees.isere.fr\/musee\/maison-berges\">Maison Berg\u00e8s.<\/a><\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":7004,"template":"","meta":[],"product_cat":[71,77,82,13,15,43,23,25],"product_tag":[],"class_list":["post-7002","product","type-product","status-publish","has-post-thumbnail","hentry","product_cat-arts","product_cat-histoire-2","product_cat-libel","product_cat-beaux-arts","product_cat-histoire","product_cat-patrimoines","product_cat-regionalisme","product_cat-societe"],"_links":{"self":[{"href":"https:\/\/dev.editions-libel.fr\/2019\/wp-json\/wp\/v2\/product\/7002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.editions-libel.fr\/2019\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/dev.editions-libel.fr\/2019\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.editions-libel.fr\/2019\/wp-json\/wp\/v2\/media\/7004"}],"wp:attachment":[{"href":"https:\/\/dev.editions-libel.fr\/2019\/wp-json\/wp\/v2\/media?parent=7002"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/dev.editions-libel.fr\/2019\/wp-json\/wp\/v2\/product_cat?post=7002"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/dev.editions-libel.fr\/2019\/wp-json\/wp\/v2\/product_tag?post=7002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}